Brochure: Pit & Balcony 2013-14 Season

Michigan's PIt & Balcony Theatre was looking to overhaul its image and attract a younger patron base. Its first step was selecting an edgy season. Its next was matching that with print collateral that could sell it. I created this design to look like a crumbling old theatre with a certain romance and sense of adventure. All of the fake playbill covers are my creation as well, and these designs were expanded upon for the season posters.